Salty Little Sliders is a small children's clothing brand from Santa Cruz, CA. This brand story stems from an ongoing children's book series featuring four little Groms who have a taste for learning through experience. I was excited to have the opportunity to lead a team of designers and strategists, along with Stacy the founder, to give these little rippers a new logo, a brand playbook, and a bright new future of more fun, learning, and adventures to be had.
Stay tuned, a full case study coming soon.
Credit: Illustrations courtesy Dave Gardner.