The founders of Livepeer asked me to design a brand that exemplified the democratic and technology-first spirit that is central to the core principles of the project. I helped Livepeer identify a foundational set of brand attributes, as well as created a logo and rigid design system that expresses these traits. Along the way we also created a photographic style, an approach to simple hand-drawn iconography, and a no-nonsense tone of voice for the brand. The scope of this particular phase of work culminated in the design of an introductory brand and technology focused deck, which would be presented to potential investment partners during an effort to raise private funding in early 2018.
Brand System Design
Art Direction — Photography
Iconography & illustration
Portrait photography by Emiliano Granado.